Qlaack production, with which I have worked on various projects, contacted me and my colleague regarding photographing the packaging of the famous custom craft beer – Tron.
The conceptual solution was for everything to be in line with the packaging, but with stronger contrasts and shadows, to make the packaging itself stand out and noticeable. The design is fun and unusual, so I embraced this photography approach. The photos were used for social media and subsequent creation of various animations.