Sara Vukas

ART DIRECTION

PRODUCT / STUDIO

— CLIENT

Tesla


— ROLE

Art Director


— YEAR

2025.


— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Photo: Marko Petrović, RAAW


Tesla has been a client we've been working with for three years, in DEFINE digital.

Most of our previous work involved photo renders for the web shop, but this time the idea was to showcase the products in a simple yet effective way, allowing them to stand out. To highlight the mystique of the burgundy color of the products, we used black silk.