— CLIENT

MONA

— ROLE

Art Director

— YEAR

2023 – 2025.

— CREDIT

Agency: DEFINE digital

Art Director: Sara Vukas

Creative Director: Filip Milošević

Video: Marko Petrović, RAAW

For over a year, I worked as an Art Director for the TikTok profile of the MONA fashion brand, with many of the videos also being adapted for their Instagram Reels.

We produced 15 videos per month, with some shoots taking place on location during intense one- or two-day productions, often lasting a minimum of 12 hours. My role involved developing creative concepts, writing scripts, directing, and overseeing both filming and editing, as well as organizing and coordinating the entire production.

This selection features videos with multiple professional models, some of whom have walked for internationally renowned fashion houses — including Nikki, who has walked for Prada, Chanel, Dior, and Alexander McQueen, and Alex Kezman, who has walked the runway for Philipp Plein and Armani.