— CLIENT

MONA MAN

— ROLE

Art Director

— YEAR

2023.

— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Camera: Marko Petrović, RAAW

MONA MAN is one of the largest men’s fashion brands in the Balkans. The CHRONICLE campaign dedicated to the new coat collection was done in one day, at six locations in Belgrade. The idea was to present a whole day of one man, wearing different outfits for different occasions, showcasing how the collection includes a coat for every occasion in a day.

The day started with a morning coffee, continued on the streets of Belgrade in a street style manner, in the metro, then at a business drink, and ended in a cocktail bar for an evening outing. For this campaign, we created six videos and a full set of photographs at all the locations visited.