— CLIENT

MONA MAN

— ROLE

Art Director

— YEAR

2023.

— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Camera: Marko Petrović, RAAW

This studio-based campaign for MONA MAN’s holiday collection was designed without models, focusing solely on the products. 

The client requested a clean, minimalist aesthetic to highlight the quality and design of each item. 

Through precise lighting and carefully arranged compositions, the campaign conveys elegance and modernity while keeping the spotlight firmly on the garments.