— CLIENT
MONA
— ROLE
Art Director
— YEAR
2024.
— CREDIT
Agency: DEFINE digital
Art Direction: Sara Vukas
Video: Saša Knežević, Skart Media
This was the fourth Mona fashion show I worked on. The agency I work for was tasked with creating videos of the model castings 10 days before the show.
My role involved conceptualizing the videos and the entire shooting concept. Together with the videographer, I attended the casting to execute our vision. Additionally, I wrote briefs for both the video shoots and the editing process.