Sara Vukas

ART DIRECTION

FASHION SHOW CASTING

— CLIENT

MONA


— ROLE

Art Director


— YEAR

2024.


— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Video: Saša Knežević, Skart Media


This was the fourth Mona fashion show I worked on. The agency I work for was tasked with creating videos of the model castings 10 days before the show. 


My role involved conceptualizing the videos and the entire shooting concept. Together with the videographer, I attended the casting to execute our vision. Additionally, I wrote briefs for both the video shoots and the editing process.