— CLIENT

MONA

— ROLE

Art Director

— YEAR

2023.

— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Video: Marko Petrovic, RAAW

Mona has been the most popular and largest fashion brand in the Balkans for years. This was the third fashion show in which I participated as the organizer of the creative photo and video sector – my task was to create a teaser video for the show, as well as to manage the live broadcast of the event on social media, videos of influencers and models for social networks, organizing and planning tasks for the team of photographers and videographers, writing scripts for materials, and editing videos.

At this show, MONA introduced the addition of footwear to its range, primarily high heels. The fashion show took place in a massive abandoned concrete hall. The materials used in the set design were concrete, aluminum, and red velvet, which, in rhythm with the sound of heels, were recorded five days before the show at the location and alternated in the actual videos.