— CLIENT

Fruvita

— ROLE

Art Director

—YEAR

2025.

— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Photo: Marko Petrović, RAAW

For Fruvita’s 100% fruit juice line, the focus was on capturing energy, freshness, and bold flavor. As Art Director, I led the creative approach in collaboration with DEFINE digital agency and photographer Marko Petrović (RAAW). 

With no added sugar or water, the juices are made purely from fruit — which inspired a playful, juicy aesthetic. 

I also contributed to AI-driven photo editing by adding fruit elements and enhancing visual details to amplify the natural vibrancy of the products.