— CLIENT

Fruvita

— ROLE

Art Director

—YEAR

2025.

— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Photo: Marko Petrović, RAAW

As the Art Director for Fruvita's 2025 campaign, I collaborated with DEFINE digital agency and photographer Marko Petrović (RAAW) to create a vibrant and engaging visual identity. 

The campaign highlights Fruvita’s use of only fresh fruit and natural purees, which is why the emphasis throughout is on fresh fruit and natural textures. 

My role included overseeing the creative direction and participating in AI-assisted photo editing by adding fruit elements and refining details to enhance the visuals.