— CLIENT
MONA
— ROLE
Art Director
— YEAR
2023 – 2025.
— CREDIT
Agency: DEFINE digital
Art Director: Sara Vukas
Creative Director: Filip Milošević
Animation Designer: Vuk Ivanović
Video: Marko Petrović, RAAW
Video: Saša Knežević, Skart Media
For over a year, I have been working as an Art Director for the TikTok profile of the MONA fashion brand.
The brand requires following fashion trends as well as TikTok trends that will align with the brand visually, as well as with their identity and tone of voice. We have two full-day shoots per month, producing 15 videos.
My task is to come up with ideas for each video, write scripts, and oversee filming and editing, as well as organizing and coordinating the shoots.
This selection showcases product-centered videos shot in a controlled studio environment, along with a short-form animation developed from concept to execution in collaboration with a motion designer.