Sara Vukas

ART DIRECTION

PRODUCT / TIKTOK

— CLIENT

MONA


— ROLE

Art Director


— YEAR

2023 – 2025.


— CREDIT

Agency: DEFINE digital

Art Director: Sara Vukas

Creative Director: Filip Milošević

Animation Designer: Vuk Ivanović

Video: Marko Petrović, RAAW

Video: Saša Knežević, Skart Media

For over a year, I have been working as an Art Director for the TikTok profile of the MONA fashion brand.


The brand requires following fashion trends as well as TikTok trends that will align with the brand visually, as well as with their identity and tone of voice. We have two full-day shoots per month, producing 15 videos. 


My task is to come up with ideas for each video, write scripts, and oversee filming and editing, as well as organizing and coordinating the shoots.


This selection showcases product-centered videos shot in a controlled studio environment, along with a short-form animation developed from concept to execution in collaboration with a motion designer.