Sara Vukas

ART DIRECTION

PRODUCT / FASHION

— CLIENT

MONA


— ROLE

Art Director


— YEAR

2024.


— CREDIT

Agency: DEFINE digital

Art Direction: Sara Vukas

Camera: Marko Petrovic, RAAW

For Valentine's Day, MONA designed new bags. The client's request was to create Reels and TikTok videos in a studio environment with a simple but effective setup. The burgundy bag was their main focus, so we chose a theme, color scheme, and golden contrasting details accordingly.